Frïs Vodka has launched three new flavors: Frïs Cherry, Frïs Blueberry and Frïs Grape. Flavored with all-natural ingredients, the vodkas are made using the brand’s patented freeze distillation, continuous six-column process. The line extensions are available in 1.75liter, 1.0 liter and 750 ml (suggested retail $9.99) sizes. The launch is being supported by national print and online advertising, trade public relations efforts and POS at retail.
Tempra Tantrumis a new line of four tempranillo-based wines introduced by Underdog Wine Merchants. The line was created by a sixth-generation vintner from the Osborne family, Rocío Osborne. The wines are produced in Spain’s Tierra de Castilla region and include a cabernet sauvignon, merlot, shiraz and grenache, all blended with the tempranillo grape. The line is crafted to focus on the fruitiness of the grapes, according to the company.
